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MATRIX Key Opinion Leader (KOL) & Customer Management (CRM)
MATRIX is a Marketing & Medical Education Analytics Touchpoint with Relational
Information Exchange that has been engineered to enhance development and
management throughout a brands lifecycle.
The Key Opinion Leader & Customer Relationship Management System (KOL & CRM) is a web-based application with accompanying on-going services designed to support pharmaceutical and biotechnology companies:
- Manage & Develop Key Opinion Leader Profiles
- Build & Monitor KOL Development Plans, Goals & Activities
- Generate & Manage Contacts
- MATRIX is OIG compliant,security and user rights measures are modified per the clients SOP's
- Certified Sarbanes-Oxley & SAS 70 Compliant
The KOL & CRM System provides:
- Secure, compliant, confidential, and convenient web-based access (24/7/365) to information about your KOLs, including their contact information, publications, presentations, trials, and society memberships while linking all of their activities related to your brand lifecycle
- Focused communication - user rights provide necessary information to individual users and eliminates being bogged down with irrelevant information
- Standard, instant reporting
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CPP* (Cost Per Person)
CPCP* (Cost Per Completed Person) |
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- Service - creation and continuous updating of KOL contact information ensures the most up to date information is always at your fingertips
Through years of experience managing brands our approach to KOL management will enhance your communication and maximize marketing spend year after year.
MATRIX FEATURES & BENEFITS
- A comprehensive web based database solution for profiling contacts, program participants, and KOLs
- Payment tracking module-MATRIX tracks payment history and more
- Convenient, secure, confidential, web based access (24/7/365) globally
- Employs KOL contact information, publications, presentations, slide decks, CV's and consultant agreements
- Virtual advisory boards
- Custom branding implementation
- Customizable reports
- Instant, real-time views of program participation, including up to the minute Cost Per Person, Cost Per Completed Person, program participation, and seat availability
- Cutting-edge search, and "tagging" technologies make MATRIX a powerful tool for competitive analysis and relationship management
To learn more about MATRIX Features & Benefits click here.
Key Opinion Leader (KOL) Management
OnPoint Resources can help you by providing the following services:
- KOL Identification
- KOL Validation
- KOL Segmentation
- KOL Strategic Development Plans
- 'Rising Stars' Identification
- Resident & Fellows Program Targeting
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